Apple has always been the company with legendary product launches with their iPad and iPhone series. The most recent launch of the iPhone 5s and iPad Air have seen a great demand that has been plagued with a high availability of wants by the consumer and a lack of product to be adequately distributed by Apple. Because of this, a man by the name Mordy Tikotzk created a website called Apple-Tracker.com in order to give customers a very usful tool to see which store locations still had an abundant stock of iPhone 5s and iPad Airs.
Despite the growing the growing popularity and helpfulness of Apple-Tracker.com, in true Apple-like fashion, Apple got behind their lawyers and slammed Mordy Tikotzk with a DMCA takedown notice.
Mordy Tikotzk writes:
Ive deciced to turn off the site. Im not doing this because I want to, but rather because I received a DMCA takedown notice (you can see the full text below) from Apple. Im not really interested in picking a fight with apple so.. I guess its time to just say good bye.
Naturally, my pro consumerism kicked in and my frustration swelled; why would Apple remove a tool that was extremely helpful in aiding people locate a retail destination that still had some iPads and iPhones for Apple hungry customers? However, after getting through the emotional aspect of the situation, logic started to provide the proper answers.
The Legal Side
You may not use any “deep-link”, “page-scrape”, “robot”, “spider” or other automatic device, program, algorithm or methodology, or any similar or equivalent manual process, to access, acquire, copy or monitor any portion of the Site or any Content, or in any way reproduce or circumvent the navigational structure or presentation of the Site or any Content, to obtain or attempt to obtain any materials, documents or information through any means not purposely made available through the Site. Apple reserves the right to bar any such activity.
As helpful of a tool as Apple-Tracker.com was for consumers, Apple does retain every right to have this site be taken down. Even if they didnt, Tikotzk probably does not have the resources to take Apple on in a legal battle.