Samsung places ads in airports that mock what iPhone users complain the most about: a terrible battery life.
If theres such a thing as an advertising award, its Samsung that should win first place every single year. Back in July, Samsung released the Samsung Galaxy S5 ad that referred to iPhone users as Wall Huggers.
Heres a quote of the narration from the Samsung Wall Huggers ad video:
There they are. Clustered around power outlets, near the recycling bins, stained carpeting, and bathrooms. Tethered to the wall. Denied the freedom to enjoy even the most-basic things, like grabbing a drink, or sharing a laugh with your co-workers. Or sitting with someone you know. Youre stuck here until your battery says so.
The ad makes fun of what most iPhone users solely complain about; that the battery just isnt enough. But Samsung didnt stop there. They took it one step further than just a simple video ad.
Samsung has posted ads right by power outlets in airports that read:
Samsung Galaxy S5 with Ultra Power Saving Mode. So you have the power to be anywhere, but here.
Its very likely that the So you have the power to be anywhere but here is a response to Apples previous ad, Youre more powerful than you think.
So far, thanks to CNN, we know that Samsung will have these ads in place at John F. Kennedy International Airport and Chicagos OHare and Midway airports. These ads may make their way into other airports as well.
Samsungs ads are always fascinating whether you agree with them or disagree with them. It gives you a glimpse into the mind of Samsung in order to determine what the company fears most, how Samsung intends to deal with that fear and just how desperate they are to remain competitive with the iPhone despite their current quarter which was one of their worst in recent history.
How Will Apple Respond to Samsung Ad?
Apple isnt likely to spare advertising dollar in order to respond to Samsung. Apple will more than likely include a bigger battery in the iPhone 6 thats still smaller than the one in the Samsung Galaxy S5 and then toot its battery life once its released.