Of course, the response was overwhelmingly one-sided in favor of improved battery life. Most current day iPhone users believe that the iPhone is thin enough. In fact, some would go as far to say that the level of thinness on the iPhone 6 and iPhone 6 Plus has exceeded the boundaries that allow those devices to maintain their structural integrity. And while this is becoming a growing concern for Apple consumers, Jonathan Ive, the Senior Vice President of Design at Apple, doesn’t share the same concerns.
Ive’s thoughts on the matter is actually pretty simple and straightforward. Ive’s noted that, “With a bigger battery it would be heavier, more cumbersome, less compelling.”
All of that makes logical sense. No one is denying that much, but the response from the possible next-gen iPhone buyers have been just as one sided as their want for a phone with a better battery life that actually lives up to the specs that Apple provides when they release their phones. The adjective of choice that most people are using to describe Jony Ive’s view on battery life vs thinness is one of arrogance.
Why Jony Ive Needs To Care More About Battery Life
While Ive made a decent point in saying “the iPhone’s thin and light design is encouraging you to use it more”, it ends up as a point that comes right back around to bite Jony in the rear. The reality here is that phones are becoming more powerful, people are spending more time interacting with other people online and apps and functionality is always increasing. As a result, it’s only natural that as mobile technology gets better, we will use it more often. This isn’t just true for iOS users, this is true for technology on a whole.
So for Ive to say that the design is encouraging people to use their phones creates a paradox that, if one makes a design that reduces battery size, this design will encourage people to use a device with a terrible battery capacity more. Do you see what’s going on? The only solution I see in order to balance out this conundrum is if Apple can find the perfect balance between battery life and design.
While the iPhone 6 and 6 Plus may be exempt from this paradox because of their increased battery capacity due to the overall increase in size, it will be interesting to see what the next-gen iPhone will have in store in terms of battery life.