In order to appreciate or understand where Swift is coming from, it’s important to understand the underlying problem with Apple Music for musicians. For the first three months, anyone who uses Apple Music which is available for Android as well as iOS, can do so as a free trial. During this trial period, Apple currently has no intentions of paying the artist who have opted in to their service. Swift believes this to be a major problem that she has no intention of supporting.
In reference to this, Swift believes that the thought is “shocking, disappointing, and completely unlike this historically progressive and generous company.” She further drives her point by stating that “three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing.” to which we here at Tech Analyzer have to agree.
Swift’s letter isn’t without love and appreciation for apple, though. She notes that this all comes from a place of ” love, reverence, and admiration for everything else Apple has done.”
In the final lines of Taylor’s letter, she drives her point home:
But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.
While I’m not the biggest Taylor Swift fan, it’s really impressive to see someone who doesn’t have much to gain from opting out stand up for musicians that are potentially being taken advantage of. In reality, musicians make a large amount of their income by touring. Sadly, this only goes for those who have already found success. For those who are trying to break the mold and still have families to feed and bills to pay, this stance from Swift is for them.
We genuinely hope that Apple will do the right thing and adjust their policy ahead of the Apple Muisc launch. Apple Music is currently set to launch on June 30th.
Check out Taylor Swift’s full letter entitled “To Apple, Love Taylor” here.