Apple recently sent out press invitations for what’s typically their biggest hardware event of the year. For the past 5 years, Apple’s September event has been used to announce new products and this year we’re expecting to see the iPhone 7, iPhone 7 Plus, Apple Watch 2 as well as some Macbook Pro refreshes.
iPhone 7 Expectations
Both iPhones are expected to keep a similar look as the iPhone 6S and iPhone 6S Plus. The biggest physical change isn’t expected to come until until 2017. Unlike the 6S, the iPhone 6S Plus is expected to have a dual camera system for added camera possibilities. It’s also expected that Apple will drop the 3.5 millimeter headphones jack in favor of expecting users to use lightening cable headphones instead.
Pricing and storage internals for the iPhone 7 and iPhone 7 Plus have leaked. The iPhone 7 is expected to come with the options of 32GB, 128GB and 256GB with the pricing of $790, $990 and $1060. The iPhone 7 Plus is expected to come with the same storage options but for $910, $1030 and $1180. It’s important to note that Apple has dropped the 16GB option (as it desperately should have done years ago) and the 64GB option (not sure why).
I’ve got some interesting points to make about the storage options and their prices but I intend to hold off on them until we get a confirmed word of those numbers on September 7th.
Apple Watch Expectations
The Apple Watch was brought to us almost 2 years ago and has seen no hardware changes what-so-ever over the time span. It’s really important for devices like this to go the distance and is probably why Apple isn’t interested in going with a year-by-year upgrade cycle with the Apple Watch. The design is expected to look the same but will come with speed improvements, GPS for tacking workouts and probably a slimmer profile as is typical of Apple.
Apple Macbook Pro Expectations
Laptop components in general are a hard thing to upgrade on your own. Apple’s Macbooks are no exception to this. That’s why it’s been noticeable that Apple hasn’t refreshed their Macbook Pro laptops for a few years. Both the design and internals are long over due for an update. As the picture of a render below shows, the Macbook Pro is expected to have a slimmer design, support Touch ID and will have an OLED touch panel instead of static function keys.
What we are unsure of is if the Macbook Pro will find a spot in Apple’s September 7 announcements or will it have it’s own event later on in the year.
Why September 7th Is So Important
This will be a key event for Apple that has seen a lower than usual decline with their iPhones. Back in April, Apple announced their fiscal Q2 2016 results where the company shared that it sold 51.2 million iPhones over the last fiscal year. That number is down nearly 10 million phones that it sold from the same time, the year before. While 51 million is still no number to shrug off, this is the first time Apple has seen a decline in year-over-year iPhone sales. It’s important to note that Apple makes majority of their income off of the iPhone.
Since the iPhone is responsible for most of Apple’s income, there’s a direct correlation between iPhone sales and total revenue. It goes without saying that Apple saw a 13 percent decline in revenue, going from $58 billion it made in Q2 2015 to $50.6 billion in 2016. 13 percent is the same difference between the iPhone sales slump, too.
It’s not as bad as it may seem, though. Apple uses the “S” series (for example the iPhone “6” vs the iPhone “6s”) as an upgrade cycle that only sees minor improvements rather than an major upgrade to the iPhone series. Apple is just no longer able to keep their “S” upgrade sales greater than the major upgrade cycles which I believe to be perfectly fine.
All of this is to say that there’s a lot riding on Apple’s September 7th iPhone event.